Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

편의성 및 환경 특성이 뉴시니어의 음식점 선택에 미치는 영향The Affects of Convenience and Atmosphere Attributeson New Seniors’ Restaurant Selection

Other Titles
The Affects of Convenience and Atmosphere Attributeson New Seniors’ Restaurant Selection
Authors
깁보민김형민김영희윤지영
Issue Date
Feb-2014
Publisher
동아시아식생활학회
Keywords
Convenience; atmosphere; new senior; selecting attributes of restaurant
Citation
동아시아식생활학회지, v.24, no.1, pp.12 - 19
Journal Title
동아시아식생활학회지
Volume
24
Number
1
Start Page
12
End Page
19
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6070
ISSN
1225-6781
Abstract
The purpose of this research was to study the affects of atmosphere and convenience attributes on restaurant selection of customers aged between 50 to 60, referred to as new seniors. A survey was conducted with questions including convenience and atmosphere attributes (5 factors, 24 questions), respondents’ dining-out behavior (6 questions), and general characteristics. For the analysis, SPSS 20.0 was used for the frequency analysis, factor analysis and ANOVA. The findings of this research are as follows : First, new seniors considered cleanliness (4.23) as the most important factor when choosing a restaurant. Convenient facility (3.89), ease of use (3.68), atmosphere (3.33) and children amenities (3.18) followed. Second, the impor- tance of factors were compared according to the general characteristics. Based on gender, cleanliness and convenient facility showed a significant difference (p<0.05). Depending on whether they help raise their grandchildren and household type, the difference of ease of use and children amenities showed significance (p<0.05). Third, the importance of factors were compared based on their dining-out behavior. According to the average visits made to restaurants and the average payment per person, the difference of cleanliness and ease of use factors showed a significant difference (p<0.05). In addition, there were significant differences (p<0.05) on convenient facility and atmosphere factor depending on the average payment per person. The results of this research hopes to provide useful information to marketers targeting new seniors.
Files in This Item
Go to Link
Appears in
Collections
문과대학 > 문화관광외식학부 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Yoon, Ji Young photo

Yoon, Ji Young
문과대학 (문화관광외식학부)
Read more

Altmetrics

Total Views & Downloads

BROWSE