편의성 및 환경 특성이 뉴시니어의 음식점 선택에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 깁보민 | - |
dc.contributor.author | 김형민 | - |
dc.contributor.author | 김영희 | - |
dc.contributor.author | 윤지영 | - |
dc.date.available | 2021-02-22T10:54:18Z | - |
dc.date.issued | 2014-02 | - |
dc.identifier.issn | 1225-6781 | - |
dc.identifier.uri | https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6070 | - |
dc.description.abstract | The purpose of this research was to study the affects of atmosphere and convenience attributes on restaurant selection of customers aged between 50 to 60, referred to as new seniors. A survey was conducted with questions including convenience and atmosphere attributes (5 factors, 24 questions), respondents’ dining-out behavior (6 questions), and general characteristics. For the analysis, SPSS 20.0 was used for the frequency analysis, factor analysis and ANOVA. The findings of this research are as follows : First, new seniors considered cleanliness (4.23) as the most important factor when choosing a restaurant. Convenient facility (3.89), ease of use (3.68), atmosphere (3.33) and children amenities (3.18) followed. Second, the impor- tance of factors were compared according to the general characteristics. Based on gender, cleanliness and convenient facility showed a significant difference (p<0.05). Depending on whether they help raise their grandchildren and household type, the difference of ease of use and children amenities showed significance (p<0.05). Third, the importance of factors were compared based on their dining-out behavior. According to the average visits made to restaurants and the average payment per person, the difference of cleanliness and ease of use factors showed a significant difference (p<0.05). In addition, there were significant differences (p<0.05) on convenient facility and atmosphere factor depending on the average payment per person. The results of this research hopes to provide useful information to marketers targeting new seniors. | - |
dc.format.extent | 8 | - |
dc.language | 한국어 | - |
dc.language.iso | KOR | - |
dc.publisher | 동아시아식생활학회 | - |
dc.title | 편의성 및 환경 특성이 뉴시니어의 음식점 선택에 미치는 영향 | - |
dc.title.alternative | The Affects of Convenience and Atmosphere Attributeson New Seniors’ Restaurant Selection | - |
dc.type | Article | - |
dc.publisher.location | 대한민국 | - |
dc.identifier.bibliographicCitation | 동아시아식생활학회지, v.24, no.1, pp 12 - 19 | - |
dc.citation.title | 동아시아식생활학회지 | - |
dc.citation.volume | 24 | - |
dc.citation.number | 1 | - |
dc.citation.startPage | 12 | - |
dc.citation.endPage | 19 | - |
dc.identifier.kciid | ART001856935 | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Convenience | - |
dc.subject.keywordAuthor | atmosphere | - |
dc.subject.keywordAuthor | new senior | - |
dc.subject.keywordAuthor | selecting attributes of restaurant | - |
dc.identifier.url | https://scienceon.kisti.re.kr/srch/selectPORSrchArticle.do?cn=JAKO201410438896863 | - |
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