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정부의 소외계층을 대상으로 한 여행바우처 사업의 효율성 제고 방안Targeting Travel Voucher Scheme a Neglected Class of People: A Review of Targeting Mechanisms and their Effectiveness

Other Titles
Targeting Travel Voucher Scheme a Neglected Class of People: A Review of Targeting Mechanisms and their Effectiveness
Authors
김맹선이문주
Issue Date
Feb-2014
Publisher
(사)한국관광레저학회
Keywords
여행바우처; 여행사업의 시장화; 정책 효율성; Tour Voucher; Tour Services Marketization; Policy Effectiveness
Citation
관광레저연구, v.26, no.2, pp 391 - 404
Pages
14
Journal Title
관광레저연구
Volume
26
Number
2
Start Page
391
End Page
404
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6076
ISSN
1229-0424
Abstract
The purpose of study is to suggest the regional characteristics for the effective social tour voucher services. To achieve the purpose, it compare 13 local governments which are implementing the community social service investment program, and examines the relationship between the regional characteristics and the degree of tour voucher service marketization. Using cluster analysis and relational mapping method, the results show that the tour voucher service marketization. Based on these findings we suggest that the design of tour voucher service marketization policy should reflect the differential conditions of the targeting regions. This strategy will in part contribute to solve the current controversy over the tour voucher service marketzation.
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문과대학 > 문화관광외식학부 > 1. Journal Articles

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