Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

A Study On Consumers’ Green Practices and Exploration of Significant Factors in Green Restaurants소비자의 녹색 실천 태도에 따른 그린레스토랑 구성 항목중요도 분석

Other Titles
소비자의 녹색 실천 태도에 따른 그린레스토랑 구성 항목중요도 분석
Authors
한지윤윤지영
Issue Date
Feb-2013
Publisher
(사)한국관광레저학회
Keywords
그린레스토랑; IPA; 그린레스토랑항목; 소비자 인지도; Green Restaurants; Importance-Performance Analysis; Green Restaurant factors; Consumer perceptions
Citation
관광레저연구, v.25, no.2, pp 325 - 344
Pages
20
Journal Title
관광레저연구
Volume
25
Number
2
Start Page
325
End Page
344
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6488
ISSN
1229-0424
Abstract
The main purpose of this research is to explore consumer perceptions towards eco-friendly operations, indicated as ‘Green Restaurants (GRs)’, and to analyze green practices according to consumers’ environmental behaviors when dining out. The study holds an open position to accept the existing circumstance and gives effort to interpret the situation in a more practical way. Firstly, Importance-Performance Analysis (IPA) method was adopted to find the standing point of current consumers regarding the environmental aspects of restaurants. When the axes were drawn by absolute means (3.00), most elements required concentration. However, when drawn with empirical means, it could be assumed that consumers’ perceived importance of green practices in dining out were relatively low, when they required high importance for environmental protection. Latter of the study described GR consumers more in detail. When the differences among the groups were categorized by the degree of environmental attributes (awareness, interest and responsibility), each group showed significant difference among GR factors(p<.01).
Files in This Item
Go to Link
Appears in
Collections
문과대학 > 문화관광외식학부 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Yoon, Ji Young photo

Yoon, Ji Young
문과대학 (문화관광외식학부)
Read more

Altmetrics

Total Views & Downloads

BROWSE