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Service engagement model for mobile advertising based on user behavior
- Authors
- Kaasinen A.; Yoon Y.-I.
- Issue Date
- Jan-2013
- Keywords
- Context-Awareness; Generating Services; Mobile Advertising; Situation-Awareness; Smart Mobile Device; User Behavior
- Citation
- International Conference on Information Networking, pp 131 - 134
- Pages
- 4
- Journal Title
- International Conference on Information Networking
- Start Page
- 131
- End Page
- 134
- ISSN
- 1976-7684
- Abstract
- More and more people these days carry smart mobile devices, such as smartphones or tablet computers, with them. However, the advertisements that people usually see on their mobile devices are not context-sensitive. The advertisements might have nothing to do with the current surroundings of the user or be relevant to the user's interests. Thus a service engagement model for mobile advertising based on the users' behavior is needed. By providing interesting and contextual advertising to the user, the effect of the advertisements will be more powerful. © 2013 IEEE.
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