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Service engagement model for mobile advertising based on user behavior

Authors
Kaasinen, ArtoYoon, Yong-Ik
Issue Date
Jan-2013
Publisher
IEEE
Keywords
Context-Awareness; Generating Services; Mobile Advertising; Situation-Awareness; Smart Mobile Device; User Behavior
Citation
International Conference on Information Networking, pp 131 - 134
Pages
4
Journal Title
International Conference on Information Networking
Start Page
131
End Page
134
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6515
DOI
10.1109/ICOIN.2013.6496364
ISSN
1976-7684
Abstract
More and more people these days carry smart mobile devices, such as smartphones or tablet computers, with them. However, the advertisements that people usually see on their mobile devices are not context-sensitive. The advertisements might have nothing to do with the current surroundings of the user or be relevant to the user's interests. Thus a service engagement model for mobile advertising based on the users' behavior is needed. By providing interesting and contextual advertising to the user, the effect of the advertisements will be more powerful. © 2013 IEEE.
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공과대학 (인공지능공학부)
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