거래특유자산이 해외시장 진입에 미치는 영향:환대산업 기업을 중심으로

Abstract

A hospitality firm operating in foreign soil has a choice of entry mode strategies offering different degrees of ownership and control of its remote operating units located in foreign countries. This research develops and tests a model of the service unit ownership and control patterns used by international hospitality companies. The main purpose of this study is to investigate causal relationships among transaction specific assets and organizational structure in the internationalization process of hospitality firms. As a whole, the conceptual model developed in the study received strong support from the empirical study. The increased level of transaction specific assets will result in enhancing the level of ownership and control and are found to be significantly related to firms’ choice of market entry modes.