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Does Culture Matter?: A Cross-National Investigation of Women's Responses to Cancer Prevention Campaigns

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dc.contributor.authorHan, Kyoo-Hoon-
dc.contributor.authorJo, Samsup-
dc.date.available2021-02-22T10:59:52Z-
dc.date.issued2012-01-
dc.identifier.issn0739-9332-
dc.identifier.issn1096-4665-
dc.identifier.urihttps://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/6822-
dc.description.abstractWe examined how culture influences the persuasive effects of health campaigns that promote early screening for cancers that occur in women. Two message dimensions were included: individualistic vs. collectivistic appeal and gain vs. loss frame. A total of 955 females from three countries-the United States, South Korea, and Japan-participated in the experiment. From the results, we found that message framing alone did not significantly influence the effectiveness of public campaigns for women's cancer prevention; and this tendency was similar across the three countries. Gain-framed messages are likely to be more persuasive when combined with a collectivistic appeal, however, whereas loss-framed messages tend to be more effective when combined with an individualistic appeal in both the United States and South Korea; but this result was not the case for Japan. Based on the findings, we suggested theoretical and managerial implications as well as several directions for future research.-
dc.format.extent20-
dc.language영어-
dc.language.isoENG-
dc.publisherTAYLOR & FRANCIS INC-
dc.titleDoes Culture Matter?: A Cross-National Investigation of Women's Responses to Cancer Prevention Campaigns-
dc.typeArticle-
dc.publisher.location미국-
dc.identifier.doi10.1080/07399332.2011.630117-
dc.identifier.scopusid2-s2.0-84858674300-
dc.identifier.wosid000301984000006-
dc.identifier.bibliographicCitationHEALTH CARE FOR WOMEN INTERNATIONAL, v.33, no.1, pp 75 - 94-
dc.citation.titleHEALTH CARE FOR WOMEN INTERNATIONAL-
dc.citation.volume33-
dc.citation.number1-
dc.citation.startPage75-
dc.citation.endPage94-
dc.type.docTypeArticle-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClassssci-
dc.description.journalRegisteredClassscopus-
dc.relation.journalResearchAreaPublic, Environmental & Occupational Health-
dc.relation.journalResearchAreaWomen's Studies-
dc.relation.journalWebOfScienceCategoryPublic, Environmental & Occupational Health-
dc.relation.journalWebOfScienceCategoryWomen's Studies-
dc.subject.keywordPlusKOREAN TELEVISION COMMERCIALS-
dc.subject.keywordPlusADVERTISING APPEALS-
dc.subject.keywordPlusBREAST-
dc.subject.keywordPlusHEALTH-
dc.subject.keywordPlusPERSUASION-
dc.subject.keywordPlusATTITUDES-
dc.subject.keywordPlusBEHAVIOR-
dc.subject.keywordPlusRISK-
dc.subject.keywordPlusGAIN-
dc.subject.keywordPlusUS-
dc.identifier.urlhttps://www.tandfonline.com/doi/abs/10.1080/07399332.2011.630117-
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