문화콘텐츠로서 한국무용 관람추구편익과 공연관람만족간의 관계

Abstract

The purpose of this study was to investigate the relationship between the benefit sought and the viewing satisfaction of Korean traditional dance audiences. For doing this, 526 peoples who have any experiences any of Korean traditional dance events were selected as the research subject through the convenience sampling method. Research material was analyzed using SPSS 15.0 Statistic Package to draw independent-sample T-test, one-way ANOVA and multiple regression. The analyzed facts are as following. There were significant influences between the benefit sought and performance viewing satisfaction on the benefit sought of interest and escape form the ordinary life. There were significant influences between the benefit sought and viewing promotional satisfaction of performance on the sought of interest, escaping form the ordinary life and social relation.