Factors shaping activists' perceptions of corporate organizations: An empirical case from South Korea

Abstract

The current study aims to explore the factors that shape activists' perceptions of corporate organizations. This study administered the survey method to examine how activists perceive corporate operations and reputation in South Korea. The three factors that directed how the activist groups perceived the corporate sector are "corporate social responsibility," "internal corporate culture," "and "the extent of corporate openness." Factor analysis showed that the activist groups used these criteria when they evaluate corporate reputation. (C) 2011 Elsevier Inc. All rights reserved.