매스미디어 시대의 메이크업에 나타난 동안(童顔)경향에 관한 연구 －트렌드 메이크업 중심으로－

Abstract

The standards of beauty have been changed so much in modern era. For instance, unfavorable facial forms that looked unattractive become considered as preferable ones for our contemporary mass media age and broadcast media. As human aging becomes decelerated in parallel with entry into aging society owing to developed medical science, there is a strong wave of baby face trends propagated among most people worldwide in 2008, with a desire to enjoy beauty of healthy youth for longer years. As the media evolves into HDTV as a product of digital age in the 21st century, popular favorite facial types are characterized by inverse oval face fit for broadcast media, in the size of compact disk, and with V contour and light narrow chin. Since Year 2000, the trend make-up in mass media age has been expressed in moist, glossy and lucid texture. Thus, it means emphasis of natural beauty. Maximalism focusing on decoration has a wide vogue in fashion world, whereas minimalism has a vogue in beauty trend, particularly make-up art world. The baby face of make-up in the mass media age is a latest trend popularized overall in our contemporary world, not a simple vogue that goes through a cycle of rise and fall. It is expected that multifaceted examination of potential prevalent fashion and make-up in near future will have positive effects on a variety of profiles in related industries.