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한복의 세계화를 위한 방안 연구, 동양 각국의 성공사례를 중심으로-A Study on Improvement for Globalization of Hanbok-Focused on the Successful Cases in Luxury Fashion Brands and Asian Nations-

Other Titles
A Study on Improvement for Globalization of Hanbok-Focused on the Successful Cases in Luxury Fashion Brands and Asian Nations-
Authors
채금석
Issue Date
Oct-2007
Publisher
한국의류학회
Keywords
한복; 전통복식; 세계화; 패션명품; 동양패션의 부활; Hanbok; Traditional costume; Globalization; Luxury fashion brands; Re-orienting fashion
Citation
한국의류학회지, v.31, no.9/10, pp.1418 - 1430
Journal Title
한국의류학회지
Volume
31
Number
9/10
Start Page
1418
End Page
1430
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8331
ISSN
1225-1151
Abstract
To strength global competitivenss and raise reputation in times of globalization, the practical use and development of traditional culture which must be discriminated against other countries wedging their ways.  The purpose of this study is, 1. Make the mutual relationship between globalization of Korean traditional clothing(Hanbok) and the strean of the international fashion clear. 2. Deduce a common primary fact through commonness of international great products and a success of globalization in Asian nations 3. Suggest a scheme for globalization of Korean traditional clothing from the flank of a design and a policy on the basis of analysis.  The consequence of this study is, 1. In the situation that modern international fashion focused Re-Orienting Fashion, Korean traditional clothing - Hanbok is considered as the most priceless value of application for an effective design sauce to differentiate. 2. The common point between International leading fashion brands and success of globalization of each Asian nation is to pursuit an effective marketing strategy through a proper harmony with a differentiated 'uniqueness' which is motivated from their tradition, a sense of modern trend readinf, and a 'generality' which fits in their lige styles. In consequence, we must develop typical design factors to be connected directly with Korean traditional image from the flank of design, For this, the typical design factors need to be applied with grafting tradition and modern ideas, simplicity, convenience, fleshly senses, and youth.
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생활과학대학 > 의류학과 > 1. Journal Articles

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