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건강가정지원센터의 사업 및 홍보 활성화 방안A Study for Programs and PR Activities in Healthy Family Support Center

Other Titles
A Study for Programs and PR Activities in Healthy Family Support Center
Authors
원소연장진경
Issue Date
Aug-2006
Publisher
대한가정학회
Keywords
Healthy Family Support Center; Programs and PR strategy; The Healthy Family Act; Family Policy; 건강가정지원센터; 사업 및 홍보 전략; 건강가정기본법; 가족정책
Citation
Family and Environment Research, v.44, no.8, pp 101 - 116
Pages
16
Journal Title
Family and Environment Research
Volume
44
Number
8
Start Page
101
End Page
116
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/8792
ISSN
2288-3541
2288-355X
Abstract
"The Healthy Family Act" was established in 2004. It prevents problems of the family and increases the healthy characteristic of general family. According to this Act, Healthy Family Support Centers appeared to a new part of family welfare institution. This study is to search Programs and PR strategy of Healthy Family Support Center. The results of this study were as follows. First, Education program ranked highest in selecting important programs operated by the healthy family support center. Among education programs, they were the education of husband and wife relationships and the parents education that ranked on top. Second, The government further strengthen publicity relation(PR) about the HFSC. A deficiency of budget and manpower problems were major obstacles for PR activities. TV, news paper and magazine are useful medium. Management of PR activities in the HFSC is consider as one of the main factor to decide development and survival in social community.
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생활과학대학 > 가족자원경영학과 > 1. Journal Articles

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Chang, Jin Kyung
생활과학대학 (가족자원경영학과)
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