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필라테스 서비스품질이 가치, 만족 및 재이용에 미치는 관계 분석Analysis of relationship on value, satisfaction and reuse based on pilates service quality

Other Titles
Analysis of relationship on value, satisfaction and reuse based on pilates service quality
Authors
정은교황인선이상일
Issue Date
Dec-2020
Publisher
한국체육과학회
Keywords
Pilates; service quality; value; satisfaction; reuse
Citation
한국체육과학회지, v.29, no.6, pp 561 - 575
Pages
15
Journal Title
한국체육과학회지
Volume
29
Number
6
Start Page
561
End Page
575
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/899
DOI
10.35159/kjss.2020.12.29.6.561
ISSN
1226-0258
Abstract
The purpose of this study is to identify the effect of service quality on the value, satisfaction and reuse for Pilates users. Based on this, we are to provide the basic operational data to establish a marketing strategy that leads to reuse by service quality affecting value and satisfaction. In order to secure the basic data of the study, participants in the Pilates Centers in Seoul and Gyeonggi-do were selected as the population from February 25 to March 25, 2020 and 328 questionnaires were used for the actual analysis. The collected data was analyzed using the statistical program SPSS 26.0 Version, and frequency analysis to identify general characteristics, exploratory factor analysis to verify construct validity, reliability analysis (using aplha value), correlation analysis among variables, multiple regression analysis for impact analysis and simple regression analysis were used, and the following results were derived: First, Pilates service quality was found to have an impact on value. Second, Pilates service quality was found to affect satisfaction. Third, Pilates service quality partially affected reuse. Fourth it was found that the value of Pilates users affects reuse. Fifth, it was found that the satisfaction of Pilates users affects reuse.
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