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온라인 오프라인 식품구매 실태조사A Study on the Food Purcchasing Status through On-line Off-line food Market

Other Titles
A Study on the Food Purcchasing Status through On-line Off-line food Market
Authors
조은정한영실
Issue Date
Dec-2004
Publisher
한국식생활문화학회
Keywords
On-line·Off-line food Market; On-line·Off-line food shopping mall; On-line·Off-line food Market; On-line·Off-line food shopping mall
Citation
한국식생활문화학회지, v.19, no.6, pp.678 - 690
Journal Title
한국식생활문화학회지
Volume
19
Number
6
Start Page
678
End Page
690
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/9303
ISSN
1225-7060
Abstract
This study was implemented to offer materials for the activation of On-line food shopping mall though census about purchasing food. A percentage of people who had accessed to On-line food shopping mall was 53.8%, and who had an experience of purchasing food at the On-line sopping mall was 18.9%. The number of food purchasing in On-line food market is 1~3 times(67.7%). It is general that an amount of food purchase is less than 100,000 wons. And the health assistant food is the most interesting item followed by Meet, Special products like a laver and mushroom, and an anchovy. In purchasing food at On-line market, customer thought that the confidence and the freshness of food are important because customer can?t choose a product directly. In the future of food purchase using On-line shopping mall, 38.1% of people show their intend of purchasing at the mall. People who had experience of food purchase though the Internet have more positive view about repurchase than ones had not.
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생활과학대학 (식품영양학과)
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