Detailed Information

Cited 0 time in webofscience Cited 0 time in scopus
Metadata Downloads

대학 경쟁력 강화를 위한 국내 대학박물관 기초사례 연구A Foundational Study of University Museums in Korea for Brand Strategy

Other Titles
A Foundational Study of University Museums in Korea for Brand Strategy
Authors
김지예서수경
Issue Date
Nov-2016
Publisher
한국문화공간건축학회
Keywords
대학박물관; 브랜딩; 대학 경쟁력; 문화 마케팅; 공간구성 특성; University Museum; Branding; University Competitiveness; Culture Marketing; Space Organization
Citation
한국문화공간건축학회논문집, no.56, pp 3 - 14
Pages
12
Journal Title
한국문화공간건축학회논문집
Number
56
Start Page
3
End Page
14
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/9353
ISSN
1738-818X
Abstract
This case study is to propose the appropriate characteristics of space organization that may reform university museums as cultural sights and educational cultural complexes. It would reinforce university competitiveness as being of the solutions to the management crisis of Korean universities due to reduction in the number of students and economic conditions. To achieve this purpose, successful cases of Ehwa Womans University Museum, Korea Aerospace University Aerospace Museum, the Naval Academy Museum are selected as they reflect university identities, have public concern, and have many visitors as cultural sights. In this context, integration of enlarged public concerns is supported in construction, landscaping, urban planning, and etc. ‘Accessibility', 'Connectivity', 'Expandability’ are set up as standards to analyse the direction of space organization based on ‘Landscape Urbanism’ theory which many studies are interested in. this, characteristics of space organization of university museums are suggested in order to strengthening the university branding. Firstly, geographical conditions, placement within the campus, and composition of museum infrastructure should be considered for accessibility that enables induced movement and attracts many visitors. Secondly, Historically and culturally symbolic space of university, local context, and unique space organization should be considered for connectivity that reinforces university identity and maximizes novel spatial experience. Thirdly, communication, network space, and composition of innovative experience space should be considered for expandability that improves the quality of sights beyond morphological boundary. This study is to suggest appropriate space organization of university museums by enhancing its cultural values and brand image. It would reinforce university management and competitiveness as both cultural complex and cultural sights.
Files in This Item
Go to Link
Appears in
Collections
미술대학 > 환경디자인과 > 1. Journal Articles

qrcode

Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.

Related Researcher

Researcher Suh, Swoo Kyung photo

Suh, Swoo Kyung
미술대학 (환경디자인과)
Read more

Altmetrics

Total Views & Downloads

BROWSE