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Exploring consumer behavior in fitness centers with an emphasis on mediating effects of psychological well-being

Authors
정윤덕유재구심재영최은
Issue Date
Dec-2020
Publisher
국민체육진흥공단 한국스포츠정책과학원
Keywords
sport participation motivation; psychological well-being; life satisfaction; revisit intention; pilates
Citation
IJASS(International Journal of Applied Sports Sciences), v.32, no.2, pp.14 - 27
Journal Title
IJASS(International Journal of Applied Sports Sciences)
Volume
32
Number
2
Start Page
14
End Page
27
URI
https://scholarworks.sookmyung.ac.kr/handle/2020.sw.sookmyung/981
DOI
10.24985/ijass.2020.32.2.14
ISSN
1598-2939
Abstract
The aim of this study was to examine the structural relationships among sport participation motivation, psychological well-being, life satisfaction and revisit intention with an emphasis on exploring mediating effects of psychological well-being on the relationships among the research variables. Participants, who were members of a fitness center, completed surveys to assess these relationships. Results showed that sport participation motivation leads to psychological well-being and revisit intention, and psychological well-being is a critical factor in influencing life satisfaction and revisit intention. Moreover, the path from sport participation motivation and life satisfaction was fully mediated by psychological well-being, and the path from sport participation motivation and revisit intention was partially mediated by psychological well-being, which underlines the importance of mediation role of psychological well-being. These results imply that fitness managers should manage sport participation motivation and psychological well-being of customers.
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