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산업수요 결정요인 분석을 통한 한국 담배기업 경쟁력 강화 방안
An Analysis on the Customer Choice Factors and Its' Implication for the Competitive Advantage of Korean Tobacco Company
- 유승직;
- 김성훈
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In recent years Korean tobacco company has been lost it's market share to the foreign tobacco companies. At the same time the amount of consumer demand for tobacco has been reduced because of governmental propaganda and customer health care system. In this situation competition among companies within the industry will be severe and earns less profit. In this paper we analyzed factors that affects to customers choice and consuming amount using logit and tobit model. From the results of analysis, this paper offer a strategic approach for attain competitive advantage within the industry.
키워드
한국 기업의 경쟁력; 시장 소비자의 선택과 기업 경쟁력; 토빗 모형; 로짓 모형; 수요결정요인 분석
- 제목
- 산업수요 결정요인 분석을 통한 한국 담배기업 경쟁력 강화 방안
- 제목 (타언어)
- An Analysis on the Customer Choice Factors and Its' Implication for the Competitive Advantage of Korean Tobacco Company
- 저자
- 유승직; 김성훈
- 발행일
- 2009-04
- 저널명
- 사회과학연구
- 권
- 35
- 호
- 1
- 페이지
- 189 ~ 212