ScholarWorks@숙명여자대학교

초록

The conclusions of the study on the participatory sports event "Adidas king of the Road" and its impact on participants satisfaction and re-participation intention are following. First, according to the survey of the participants' satisfaction they showed the highest satisfaction with the programs and the lowest satisfaction with the facilities. Second, analysis of correlation was used to confirm the correlation between factors of re-participation intention and degree of participation satisfaction. And the results showed that each factor were statistically correlated. And analysis of multiple regression was used to analyze the effect of factors of degree of participation satisfaction to re-participation intention and the results showed that progress satisfaction, operation system satisfaction, and program satisfaction in order had the significant effect to re-participation intention.

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