ScholarWorks@숙명여자대학교

초록

The purpose of this study is to provide information necessary for specific strategies using the physical environment based on the relationship between the physical environment, participation satisfaction, re-participation and word of mouth intention in youth soccer competition. In order to achieve the research goal, the study conducted a non-face-to-face survey of parents who had visited the stadium together after having their children participated in the competition from May 1 to November 30, 2020. In addition, the 369 questionnaire collected online was used for the final analysis. For data processing, SPSS 21.0 were used and frequency analysis, internal consistency, exploratory factor analysis, correlation analysis, simple regression and multiple regression analysis were applied. The results of this study are as follows. First, Physical environment of youth soccer competition had a significant influence on participation satisfaction in order of information marking, viewing space, auxiliary facilities, accessibility and parking. Second, participation satisfaction had a significant influence on re-participation and word of mouth intention. Third, Physical environment of youth soccer competition had a significant influence on re-participation in order of information marking, viewing space, accessibility and parking. Also word of mouth intention were found to had a significant influence in the order of information marking accessibility and parking, viewing space.

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