소상공인 연구 동향 분석

Investigating the Trends of Research for the Small Business Owners

초록

In this study, prior studies of 280 small business owners in Korea over the past two decades were comprehensively analyzed through keyword network and LDA topic modeling analysis, and overall views and trends in academia were examined. As core keywords, "sales" and "protection," which conflict with each other but are essential for stable and sustainable growth were selected, and 7 topics (Topic 1: start-up, topic 2: digital, topic 3: tax system, topic 4: capability, topic 5: coexistence, topic 6: regulation, and topic 7: funding) were drawn up. Based on the results of the analysis, the need to improve digital maturity for the continued growth and development of small business owners was raised, and the response at the pan-ministerial level and the stability of the performance of functions that can survive even after the new administration to solve the economic damage problems facing small business owners were suggested. In addition, attention to the long-term, speed, detail, and direction of government support in a new way, and a flexible approach to the negative way in which pre-allowance and post-regulation is given were suggested.

키워드

Small Business Owner; Digital Transformation; Topic Modeling; Keyword Network Analysis; Research Trend; 소상공인; 디지털 전환; 토픽 모델링; 주제어 네트워크 분석; 연구 동향
제목
소상공인 연구 동향 분석
제목 (타언어)
Investigating the Trends of Research for the Small Business Owners
저자
방미현; 이영민
DOI
10.5392/JKCA.2022.22.07.073
발행일
2022-07
저널명
한국콘텐츠학회 논문지
권
22
호
7
페이지
73 ~ 80