ScholarWorks@숙명여자대학교

초록

This paper investigates the relationships between basic psychological characteristics and political choices in order to understand voters’ political preference formation process in an integrated approach. Using a nationally representative survey dataset collected after the 19th Korean presidential election in 2017, it attempts to identify the relationships between Schwartz’ basic personal values and ideological selfplacement and the influence of those basic psychological characteristics on party and candidate choices. The study finds that basic personal values, which have been suggested to predict one’s ideological self-placement, turned out not to influence his or her party identification or candidate choice directly while there was a stark ideological contrast among different party and candidate supporters. Specifically, there was even stronger ideological contrast between the supporters of Moon Jae-in and those of Hong Jun-pyo as well as between the supporters of Democratic Party and those of Liberty Korea Party. Moon and Democratic Party have been perceived as progressive while Hong and Liberty Korea Party as conservative. The study also finds that party identification influenced one’s candidate choice while basic personal values did not, according to McFadden conditional logit model estimation. There was no distinct contrast of such basic values as openness to change, conservatism, self-transcendence, and self-enhancement among different party and candidate supporters. Yet, it finds that older generations seem to perceive themselves as more conservative and subscribe conservatism more as basic personal values than younger generations do.

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