대학 경쟁력 강화를 위한 국내 대학박물관 기초사례 연구
A Foundational Study of University Museums in Korea for Brand Strategy
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초록

This case study is to propose the appropriate characteristics of space organization that may reform university museums as cultural sights and educational cultural complexes. It would reinforce university competitiveness as being of the solutions to the management crisis of Korean universities due to reduction in the number of students and economic conditions. To achieve this purpose, successful cases of Ehwa Womans University Museum, Korea Aerospace University Aerospace Museum, the Naval Academy Museum are selected as they reflect university identities, have public concern, and have many visitors as cultural sights. In this context, integration of enlarged public concerns is supported in construction, landscaping, urban planning, and etc. ‘Accessibility', 'Connectivity', 'Expandability’ are set up as standards to analyse the direction of space organization based on ‘Landscape Urbanism’ theory which many studies are interested in. this, characteristics of space organization of university museums are suggested in order to strengthening the university branding. Firstly, geographical conditions, placement within the campus, and composition of museum infrastructure should be considered for accessibility that enables induced movement and attracts many visitors. Secondly, Historically and culturally symbolic space of university, local context, and unique space organization should be considered for connectivity that reinforces university identity and maximizes novel spatial experience. Thirdly, communication, network space, and composition of innovative experience space should be considered for expandability that improves the quality of sights beyond morphological boundary. This study is to suggest appropriate space organization of university museums by enhancing its cultural values and brand image. It would reinforce university management and competitiveness as both cultural complex and cultural sights.

키워드

대학박물관브랜딩대학 경쟁력문화 마케팅공간구성 특성University MuseumBrandingUniversity CompetitivenessCulture MarketingSpace Organization
제목
대학 경쟁력 강화를 위한 국내 대학박물관 기초사례 연구
제목 (타언어)
A Foundational Study of University Museums in Korea for Brand Strategy
저자
김지예서수경
발행일
2016-11
저널명
한국문화공간건축학회논문집
56
페이지
3 ~ 14