Analysis of Intention to Repuchase Smart Devices By Innovative Customers And Non-Innovative Customers

초록

This paper analyzed the customer’s intention to repurchase smart devices based on previous researches analysis and suggested them as a research model. For statistical test of the research model, the survey was conducted on consumers who purchased smart devices within 6 months, and a total of 158 respondents were analyzed. The research model tested the feasibility of the model through a survey of consumers who repurchased smart devices. In addition, this paper studied the affected repurchase factors according to the innovative tendency of customers. In conclusion, this paper analyzed that customer’s innovative tendency has a limit to the decisive impact on the intention to repurchase smart devices. In other words, it is difficult to study that innovation has a great impact on repurchasing smart devices. © 2019 ICIC International.

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