ScholarWorks@숙명여자대학교

초록

The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the differentdietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of studywere for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. Astatistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis andreliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selectionattributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of thehealth oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type namedpursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, informationfactors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higherproportion of singles. Food safety oriented production and functional factors to purchase consideration magazine andnewspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TVand radio were obtained by using the information. Health oriented green tea beverages have been preferred.

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