ScholarWorks@숙명여자대학교

초록

In the 2016 survey, we asked Asian consumers how happy, satisfied in life, and economically powerful they felt. Second, we asked which companies and business leaders they respected most. We also asked which companies they thought were best in terms of other major dimensions: innovativeness, social responsibility, growth potentials, and wish-to-work-for. We obtained several important results and findings that were very surprising. Although several objective indicators have shown the growth of Asian countries, a closer look reveals that not everything is improving, especially with regards to the well-being of citizen. As related to the Top 10 Asian companies and leaders, the data shows many interesting results which are consistent with our expectations and prior reports. For example, Samsung, Alibaba, Huawei, Haier, and Xiaomi were ranked at the top of the charts. While we expected Samsung and Alibaba to sweep the charts, the rise of new giants was fascinating. Our further data analysis and literature review suggest that the major findings provide very valuable strategic implications for consumer researchers, business leaders, policy makers, and anyone who is interested in seeing the big picture about what is happening and coming next for their careers and businesses.

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