상세 보기
초록
The purpose of this study is to analyze whether the SNS Website Quality Factors have an effect on user satisfaction, intention to purchase and also building the brand's loyalty of the hotel industry or not through a multi-dimensional and empirical analysis. The results of this study include followings. First of all, The results of how the quality of the hotel SNS Website has an influence on user satisfaction are listed. Interface, Information, and Service Fulfillment Quality have an positive influence on the quality of the hotel SNS Website. System and Emotional Quality have an effect on user satisfaction negatively. In addition, the effects of user satisfaction on Purchase Intentions and brand loyalty are analyzed. User satisfaction has an effect on Purchase Intentions positively. User satisfaction has an influence on brand loyalty. There are the differences among the quality of the hotel SNS Website influencing on Purchase Intentions and brand loyalty.
키워드
- 제목
- 호텔기업의 SNS 웹사이트 품질이 사용자 만족, 구매의도 및 브랜드 충성도에 미치는 영향
- 제목 (타언어)
- The Effects of SNS Website Quality on User Satisfaction, Purchase Intentions and Brand Loyalty in a Hotel Industry
- 저자
- 이수희; 김맹선
- 발행일
- 2012-08
- 저널명
- 관광레저연구
- 권
- 24
- 호
- 6
- 페이지
- 261 ~ 281