중국의 문화정책 발전현황

초록

While cultural industry has come out as a representative industry in the world, cultural war has been about to be raged. In this regard, Korea will also definitely need to develop its cultural industry as an outstanding export-oriented industry along with IT industry relating to semi-conductor, computer, wireless communication, and etc., and persistently tap the door to the foreign market. The social phenomenon of Hanliu which means Korean stream has recently been widespread in China through Korean TV dramas and popular music. By taking advantage of this, the government and relevant circles of companies in Korea have begun to make serious and true efforts to enter the Chinese cultural market. Accordingly, the purpose of this study is to review the basic policy, history, overall vision, and targets towards the cultural industry of China, the socialist country which has a different political and economic system from us and consequently, to provide fundamental data to set up the marketing strategy with which Korea can maintain and utilize Hanliu longer and effectively in China.