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The decision-making process to consume sustainable food
- Lee, Soomin;
- Chang, Seohee
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1초록
An in-depth understanding of consumers’ decision-making in the sustainable food consumption is a crucial prerequisite for effective environmental, social and governance (ESG) management. The heuristic-systematic (HS) model appears to be useful for deepening our understanding of it. This study examines consumer (i.e., 600 Millennials and Generation Z (MZ) consumers in the middle-income class) reaction to the HS stimuli in the green domain. With eco-friendly eggs and plant-based eggs in the experiments, the MANOVA results showed that overall, S outperformed H in many aspects, but it was important to deliver real benefits that people can feel more closely everyday life. © 2024 Elsevier B.V.
키워드
Eco-friendly eggs; ESG management; Heuristic-systematic stimuli; MZ consumers; Plant-based eggs; Sustainability; GREEN; INTENTIONS; HOSPITALITY; RESTAURANT; PRODUCTS; IMPACT
- 제목
- The decision-making process to consume sustainable food
- 저자
- Lee, Soomin; Chang, Seohee
- 발행일
- 2024-12
- 유형
- Article
- 저널명
- International Journal of Gastronomy and Food Science
- 권
- 38