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베트남의 한국드라마 인기 요인 -<태양의 후예>와 <밥 잘 사주는 예쁜 누나>에 대한 베트남 뉴스 보도 분석-
Success Factors of Korean Famous Dramas in Vietnam
- 이미나;
- 윤호영
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0초록
The purpose of this study was to investigate the success factor by analyzing Vietnam's online news sites for two popular Korean dramas, ``Descendants of the Sun'' and ``My lovely noona.” We collected online news contents on those two programs and used data mining techniques to analyze text-data. In the analysis, it was observed that the news of ``Descendants of the Sun'' was more than that of ``My lovely noona.” Results of keyword analysis and topic modeling analysis also showed that Vietnam focused on images in the scenes of Korean dramas and leading actors, especially male actors. In addition, five topics were derived from the analyses, but both dramas consisted of three main topics: actors, scenes, and dramas.
키워드
베트남과 K드라마; 태양의 후예; 밥 잘 사주는 예쁜 누나; 텍스트 마이닝; 토픽 모델링; Hallyu in Vietnam; Descendants of the Sun; My lovely noona; Text-mining; Topic Modeling
- 제목
- 베트남의 한국드라마 인기 요인 -<태양의 후예>와 <밥 잘 사주는 예쁜 누나>에 대한 베트남 뉴스 보도 분석-
- 제목 (타언어)
- Success Factors of Korean Famous Dramas in Vietnam
- 저자
- 이미나; 윤호영
- 발행일
- 2020-02
- 저널명
- 영상문화콘텐츠연구
- 권
- 19
- 페이지
- 59 ~ 83