참여의 저주?: 선거이전과 선거이후 SNS 사회갈등 시계열 연구
Curse of Participation?: SNS Social Conflicts of Pre and Post-election Period
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초록

This is a time series analysis of social conflicts before, during, and after 2022 Korea-presidential election among social media users. SNS is believed to bring more social conflicts due to its favorable environment for emotional communication and attitude polarization coming from chamber effect. When it is election time, social confrontation usually gets worse and it was confirmed last time. It is also true that social conflicts goes down after election, which was not the case in this research. Unlike many previous findings, perception of social tension did not go down even long after last political campaign time. Instead social conflicts was even worse. New phenomenon of social media time was found. However, a contrary result was also found. SNS heavy users revealed stronger self-efficacy that social conflicts could be solved through public discussion. It seemed because people could meet more diverse opinions with open mind in social media space. At least the wide spread viewpoint of SNS social conflict was true to a certain degree. It was confirmed with a stronger level even after a major election was over. The most significant finding of the study is that mature and confident self-efficacy was also growing in SNS world. People were listening more diverse opinions and not being affected by others emotional, group driven messages. This was more true among heavy social meida users. In a sentence, weak-tie effect and chamber-effect of group-polarization were equally true according to this SNS research. SNS was a blessing of participation and a curse of social conflicts at the same time. Ideology-based conflicts were being fade out where, interest-based conflicts were getting bigger. Generation conflict surpassed any other conflicts for the first time. Importance of practicality was moving to the center of social tension.

키워드

SNS반향실효과사회갈등선거느슨한 고리알고리듬SNSsocial conflictelectionweak-tiegroup-polarizationalgorithm
제목
참여의 저주?: 선거이전과 선거이후 SNS 사회갈등 시계열 연구
제목 (타언어)
Curse of Participation?: SNS Social Conflicts of Pre and Post-election Period
저자
조정열
DOI
10.31152/JB.2025.02.10.1.73
발행일
2025-02
저널명
비즈니스융복합연구
10
1
페이지
73 ~ 82