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A comparative analysis of the perception of public relations in Chinese and South Korean newspapers
- Yoo, Jae-Woong;
- Jo, Samsup
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WEB OF SCIENCE
3Citations
SCOPUS
5초록
The study analyzes the major newspapers of China and South Korea to explore how the journalists perceive public relations term which is equivalent to Xuan Chuan in China and Hong-Bo in South Korea. Chinese news considered the primary function of Xuan Chuan to be persuasion, whereas Korean news considered the primary functions of Hong-Bo to be public information and image (reputation) management. Xuan Chuan was more likely to be associated with the government and persuasion, whereas Hong Bo was closely associated with for-profit organizations and image management. (C) 2014 Elsevier Inc. All rights reserved.
키워드
Xuan Chuan; Hong-Bo; Chinese newspaper; Korean newspaper; Public relations terms
- 제목
- A comparative analysis of the perception of public relations in Chinese and South Korean newspapers
- 저자
- Yoo, Jae-Woong; Jo, Samsup
- 발행일
- 2014-09
- 유형
- Article
- 권
- 40
- 호
- 3
- 페이지
- 503 ~ 505