ScholarWorks@숙명여자대학교

초록

The purpose of this study is to analyze the market growth of Korean dance performing art and economic, social factors with holistic and macro view. The correlations of Korean market demand with economic drivers and with social drivers are proven through regression analysis with 2000-12 data period. Moreover, dual market growth trends are observed. In long-term, 12years, market growth is driven by the personal income, but in short-time, 4-5 years, the level of personal income did not give any significant impact on market growth. During the short-term, Korean market is diversified in topic, audience and so on, which might be explained that market growth is affected by not much demand factor but supply factors in short-time. In conclusion, economic and social factors are proved as key demand drivers for Korean dance performing market growth. Additional studies on supplier perspective are needed to comprehensively understand short-term growth.

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