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초록
This study aimed to identify affecting factors influencing opinion expression on Facebook and examine their effect. For these purposes, the study considered three investigative elements, namely the mode of news exposure, perceptions of majority opinion, and news usages on Facebook. An online survey was used wherein perceptions of majority opinion were manipulated. H1 examined the intention to post a comment when the views of the majority are contrary to one’s own. The results showed the spiral of silence is present on Facebook. RQ1 and RQ2 questioned the effects of the properties of the Facebook network and Facebook usage. It was revealed that homogeneity is a significant contributor, and news sharing behaviors is the powerful predictor of opinion expression on Facebook.
키워드
- 제목
- Affecting Factors on the Expressing of Opinions on Facebook: Mode of News Delivery, Perceptions of Majority Opinion, and News Usages on Facebook
- 제목 (타언어)
- 페이스북의 의견 표현에 영향을 미치는 요인에 대한 연구 뉴스 전달 방식, 다수 의견 인식, 페이스북 뉴스 이용 정도의 효과
- 저자
- 이미나; 양승찬
- 발행일
- 2018-12
- 저널명
- Journalism & Culture Research
- 권
- 25
- 페이지
- 1 ~ 24