ScholarWorks@숙명여자대학교

초록

Due to the influence of the COVID-19 pandemic, which has threatened the world, people who are tired of their daily lives are gathering in the online community to restore contracted social relations and to communicate and exchange smoothly. they are trying to share knowledge and information, create new content, and regain the changed value and meaning of life. As such, the use of online platforms in the New Normal era, which refines new economic order and standards of life, is reshaping the experience and value of products along with innovative changes in the design field. In the coming trend of post-COVID-19 and digital transformation, platform-based cooperative business model creation and productivity issues are expected to be key strategies for differentiated future values. Therefore, this study attempted to study a platformbased collaboration system created by actual participants such as designers, consumers, and companies by paying attention to the newly converted product development conditions and changed design process based on various contents and knowledge information flowing online. Chapter 3, through a corporate case study, it was confirmed that the voluntary participation and communication of stakeholders within an open platform lead to innovative design results and cooperative synergy. Chapter 4, referring to the necessity of a platform strategy, emphasized that it is a network value creation system in which users continuously create new values for users by utilizing the power of collective intelligence. Subsequently, while proposing a structural model of the three-stage platform utilization and creative collaboration system for product development, it suggested independent leadership as a facilitator to optimize the collaboration system with the creative role of designers for the future value and development of the online collaboration platform.

키워드