ScholarWorks@숙명여자대학교

초록

This study aims to provide an in-depth understanding of consumer acceptance of service robots by empirically investigating the technological, personal, and environmental determinants underlying consumers’ perceptions and behavioral intentions. The findings are as follows. First, differences in perceptions across consumer characteristics were confirmed; specifically, perceived usefulness and perceived ease of use significantly varied according to monthly income level. Second, accuracy, perceived usefulness, and social influence emerged as significant predictors of service robot satisfaction, and older members of Generation Z demonstrated higher recommendation intention toward service robot use. Third, intention to continue using service robot experience venues was significantly influenced by perceived usefulness, a personal factor, and social influence, an environmental factor. Based on these findings, implications were discussed.

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