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초록
1. CONTENTS(1) RESEARCH OBJECTIVESAnalysis of this research and this case study are related to retail management and planning issues. Issues covered include theories of trade area analysis, consumer patronage behavior, strategic planning, store atmosphere, merchandise planning, physical accessibility to commercial facilities and buying, pricing, location, and customer support services. (2) RESEARCH METHODempirical analysis: market reserch, survey reserch
- 제목
- 商業施設의 利用에 관한 消費者의 行態分析 硏究 - 일산지역의 사례를 중심으로 -
- 제목 (타언어)
- A Study of the consumer's behaviour related to use of the commercial facility - The case study of ILSAN zone -
- 저자
- 장동훈; 정승영; 이옥동
- 발행일
- 2003-08
- 저널명
- 부동산학보
- 권
- 20
- 페이지
- 165 ~ 178