이슬람 문화권 소비자의 한류에 대한 태도 유형 Q 방법론적 접근

초록

This study aims to identify the types of Attitude toward Korean Wave among consumers of Islamic culture, although it is a market of opportunities with high growth potential, but it is relatively inaccessible compared to other markets due to its cultural characteristics. In order to confirm the attitude of the Islamic culture consumer toward the Korean Wave, the following procedure was conducted. First, 32 statements were collected through review of existing studies and discussion with researchers. Then, data were collected through the Q classification process for 29 Muslim culture consumers country. Collected data were analyzed by Q factor through QUANL program. Based on the Q methodology analysis, four types were defined: global perspectives, economic perspectives, young generation perspectives, and cultural appropriators. And based on the score of each type, the characteristics of the type. We also identified statements that are common to each type. The results of this study categorize the types of attitudes toward the Korean Wave in the Islamic culture consumers, and are expected to contribute to the research and industry related to the Korean Wave in the Islamic culture or country

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