ScholarWorks@숙명여자대학교

초록

This study explore the effects of perceived usefulness, perceived ease of use, ease of navigation, and interactivity, on the satisfaction with mobile web and mobile application. To accomplish the research objective, we expanded upon the Technology Acceptance Model and proposed research hypotheses. The major findings are summarized below. First, in mobile application behavior, perceived usefulness, interactivity and perceived ease of use influenced consumer satisfaction positively, and consumer satisfaction influenced continuous usage intention of mobile app positively. Second, in mobile web behavior, interactivity influenced consumer satisfaction positively and consumer satisfaction influenced continuous usage intention of mobile web positively. © Research India Publications.

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