ScholarWorks@숙명여자대학교

초록

In contemporary society, physical minorities—such as people with disabilities, the elderly, individuals with illness experiences, and those with non-normative bodies—face multilayered exclusion and discrimination amidst the spread of capitalism, neoliberalism, and appearance-oriented consumer culture. Media and consumer discourses often define certain bodies as “normal,” treating those that deviate from this norm as subjects to be corrected, hidden, or overcome, rendering them socially invisible. Such bodily normativity not only manifests at the cultural level but also intensifies structural marginalization in areas such as labor markets, technological design, and service accessibility. In this context, this study explores a new ethical orientation for Corporate Social Responsibility (CSR), emphasizing that corporations should no longer pursue profit alone but are accountable for creating inclusive technologies, products, and organizational cultures that embrace bodily diversity. Drawing on the theoretical frameworks of disability studies and theories of justice, this paper analyzes the exclusion of physical minorities at the intersection of neoliberalism and bodily norms, and proposes inclusive strategies and ethical responsibilities that corporations can adopt. Ultimately, the study seeks to reframe CSR as a just and inclusive practice that goes beyond corporate image-making to stand in solidarity with socially marginalized individuals.

키워드