ScholarWorks@숙명여자대학교

초록

The purpose of this study was to provide for involvement and repurchasing of Professional Basketball Spectators. In order to achieve this purpose of study, 585 people who visited basketball game were selected while 2004 to 2005 pro basketball regular season. This study used SAS 8.1 program and frequency analysis, one-way ANOVA and regression analysis.The result of this study was as follows;1. Their were significantly different in sex, age, education level, job and salary about involvement.2. Their were significantly different in sex, job and salary about repurchasing.3. Using by regression analysis about involvement and repurchasing when they attract spectators.1) Their were significantly different in players, advertisements, game forces and facility fees using by regression analysis about involvement in generally cases. Their were significantly different in control, layers, game forces and accessibility among recognition of happiness cases and also in game forces, players, advertisements, facility fees and delightfulness among self-expression cases.2) Their were significantly different in control, players, game forces and entrance fees using by regression analysis about repurchasing in generally cases. Their were significantly different in players, advertisements, game forces and entrance fees among willingness to watching another game cases and lso in players, advertisements, game forces and accessibility among willingness to recommendation ases.

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