ScholarWorks@숙명여자대학교

초록

In contemporary fashion design, playful expressions appear in various ways, and its importance is further highlighted. In particular, interesting experimental attempts are frequently occurring in recent menswear design. The purpose of this study is to derive the characters of play through theoretical considerations such as philosophy, aesthetics and phenomenology, and to analyze the play characters by applying it to the contemporary menswear. In order to focus on the menswear, where playful expressions began to stand out, the research scope was limited to menswear design in the last 5 years and digital fashion design using the latest technology to reflect the situation in which virtual fashion is attracting attention also included. Through the theoretical considerations of play, the characteristics of play were derived: purposelessness, de-ideology, and virtuality. Purposelessness means to enjoy the play itself without pursuing any other purpose through play activities. In contemporary fashion, only playful aspects are emphasized without functionality and practicality. De-ideology means free expression from the rules of reality or stereotypes, and in contemporary fashion, it appears as an attempt to form a new boundary beyond the double regulation according to gender distinction. Virtuality means a phenomenon in which digital technology is incorporated as a media characteristic of play, and in contemporary fashion, it is presented as a non-material design adopting new technology. The concept of traditional play is reinterpreted with original attempts and designs in line with the trend of the times, and it was found that the characteristics of play a key role in contemporary fashion design. As such, play has significance in this study in that it serves as a fundamental value rather than a secondary and marginal concept, and suggests that it also serves as a driving force for origination and creation in contemporary fashion design.

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