ScholarWorks@숙명여자대학교

초록

As the internal and external environment surrounding institutional education changes rapidly and the demand of learners and industries diversifies, the need for innovation of college education is increasing continuously. However, criticism has often been raised that the education system of Korean universities is not far from the old way, and as a result, the current college education does not adequately meet social needs. Against this backdrop, the educational utility of the National Competency Standards (hereafter NCS) established by the Ministry of Employment and Labor to systematize the job competency of industrial sites is drawing attention, but its application has not been attempted much in the academic areas of humanities and social science. In response, this study conducted a large-scale survey of 1,083 members of three groups - students, professors, and practitioners - who are closely related to the college education in the advertising and public relations major. Analyses of the survey data revealed significant differences and similarities among the three groups in many aspects, with various opinions on the problems and their solutions of the current NCS system. Based on the results derived from this research, implications for improving the NCS job competency system related to the advertising and public relations major were discussed, and several directions for future research were suggested.

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