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초록
The purpose of study is to suggest the regional characteristics for the effective social tour voucher services. To achieve the purpose, it compare 13 local governments which are implementing the community social service investment program, and examines the relationship between the regional characteristics and the degree of tour voucher service marketization. Using cluster analysis and relational mapping method, the results show that the tour voucher service marketization. Based on these findings we suggest that the design of tour voucher service marketization policy should reflect the differential conditions of the targeting regions. This strategy will in part contribute to solve the current controversy over the tour voucher service marketzation.
키워드
- 제목
- 정부의 소외계층을 대상으로 한 여행바우처 사업의 효율성 제고 방안
- 제목 (타언어)
- Targeting Travel Voucher Scheme a Neglected Class of People: A Review of Targeting Mechanisms and their Effectiveness
- 저자
- 김맹선; 이문주
- 발행일
- 2014-02
- 저널명
- 관광레저연구
- 권
- 26
- 호
- 2
- 페이지
- 391 ~ 404