MZ 세대의 사내 커뮤니케이션 인식에 영향을 미치는 요인 연구: Public Relations의 조직-공중 관계성 이론 적용을 중심으로
The Factors of MZ Generation’s Perception on Internal Communication: Focus on Organization-Public Dimensions Theoretical Framework
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초록

The study explores the core factors of employee communication, which is called MZ generation, applying the organization-public relationship framework. Exploratory factor analysis extracted three factors ‘horizontal communication culture’ ‘two-way communication culture’ and ‘transparent information.’ Two-way communication culture affected on trust and satisfaction respectively and horizontal communication culture affected on control mutuality in regression analysis. The employees of public organizations perceive lower level of satisfaction, communal relationship and control mutuality than those of private sector, suggesting more open communication needs to be activated in public organization. In the analysis of structural equation modeling of mutual linkage among trust, satisfaction and commitment, trust affects on satisfaction and satisfaction leads to commitment subsequently. The study suggests employee communication needs to focus on communication management by adopting interpersonal communication, away from the paradigm of channel management and one-way communication.

키워드

employee communicationhorizontal communicationtwo-way communicationtransparent informationtrustsatisfactioncontrol mutuality사내커뮤니케이션수평적 소통쌍방향 소통투명한 정보제공신뢰만족상호통제성
제목
MZ 세대의 사내 커뮤니케이션 인식에 영향을 미치는 요인 연구: Public Relations의 조직-공중 관계성 이론 적용을 중심으로
제목 (타언어)
The Factors of MZ Generation’s Perception on Internal Communication: Focus on Organization-Public Dimensions Theoretical Framework
저자
조삼섭
DOI
10.31502/SSRI.52.2.4
발행일
2021-11
저널명
사회과학논집
52
2
페이지
69 ~ 90