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초록

This study aimed to explore the relationships among customers’ perceived servicescape, satisfaction, trust, and revisit intentions to provide effective services to consumers in a fitness setting. The results were as following. First, regarding the correlation between customers’ perceived servicescape and flow, servicescape had a significant impact on flow. Second, regarding the correlation between customers’ perceived servicescape and trust, servicescape had a significant impact on trust. Third, the correlation between trust and satisfaction, customers’ flow had a significant impact on customers satisfaction. Fourth, the correlation between trust and satisfaction, customers’ trust had a significant impact on customers satisfaction. Fifth, regarding the correlation between customers’ perceived servicescape and satisfaction, servicescape had a significant impact on customers satisfaction. Lastly, customers’ satisfaction had a significant impact on revisit intention.

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