ScholarWorks@숙명여자대학교

초록

Recently, there has been increasing demand for collaboration between universities and local community, and the Campus Town project of Seoul City emerged as a new model by seeking a win-win university-community-youth relationship. Sookmyung Women's University has been engaged in the project since selected as one of the 13 universities in the 1 round of Seoul Campus Town project in December of 2016. It developed and implemented a range of programs to promote the commercial area in Yongmun Traditional Market, located in Yongsan-gu, Seoul. This study introduces the experience of Sookmyung Women's University as an example of using university resources to develop community and discusses the issues found in the process. Campus Town project of Sookmyung Women's University assessed the current status of Yongmun traditional market and identified its problems and resources available at the university to revive the market, based on which various programs were developed. Major programs include publishing newsletter of Yongmun traditional market, SNS marketing, design for unity - market branding・board design・creating business card and basket, developing a model of customized Chinese for merchants and Yongmun Merchant University, 'Campus Town Startup Competition' to attract youth into the market, and developing 'Independent Road' to increase floating population. The issues have been raised mainly in three areas, such as university, Yongmun traditional market, and Seoul city. Requirements for the university include: changes in attitude of the members of the university, sustainability of the developed programs, program development through experience and communication, a win-win business model for university and community. On the other hand, as for Yongmun traditional market, key issues include differentiation of the market, engaging merchants in changes, and implementing changes considering the uniqueness of the market. Finally, Seoul city is found to have issues such as governance to solve policy overlapping problem, need for contents and human resources support instead of the current policy focused on hardware.

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