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초록
Advertisement has effects which introduce the strong points of a product to consumers and then let the consumers buy the products. The visual advertisement of construction company, which started in 1990s, has its trend while it has been changing its characters as time goes by. This study investigates and analyzes the driving factors which determine product and service quality. And it will be reflected in the advertisement of residental culture in order to help consumers make right decisions.
키워드
Quality Control; Advertisement; Quality Control; Advertisement; 품질관리; 광고
- 제목
- 주거문화 광고에 표현된 품질관리 요소에 대한 연구 - 영상광고를 중심으로 -
- 제목 (타언어)
- Study on Quality Control which is Expressed in Advertisement of Residential Culture - Focusing on Visual Advertisement -
- 저자
- 최준오; 박석수
- 발행일
- 2011-08
- 저널명
- 한국문화공간건축학회논문집
- 호
- 35
- 페이지
- 59 ~ 66