패션이미지와 팔로워십과의 관계연구
The Relation of Fashion Image and Followership
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초록

The purpose of this study would be to find out the relationship of social as a sign of fashion image and the followership. This study is classified into theoretical and experimental research. Following are the summary of the results revealed through the experimental study. First, The relationship of oneself pursuit of fashion image types and leader's favourite fashion image types for regression analysis result indicated significant difference. Second, The factor analysis of followership are used, developed by Colangeol is asking. The results of factor analysis are four types classification as to Active Participation, Convergence objective, Team Spirit, Critical Thinking. Third, The relationship of types of fashion images and factor variance of followership indicated a difference in Active Participation factors. But The relationship of types of leader's fashion images and factor variance of followership indicated a difference in Convergence objective factors. Analysis of the fashion image based on the conceptual properties of followership is to understand the characteristics of followers, and the leader's image based on research for building materials will be provided.

키워드

fashion Image(패션이미지)the fashion Image of leader (리더의 패션이미지)followership(팔로우십)
제목
패션이미지와 팔로워십과의 관계연구
제목 (타언어)
The Relation of Fashion Image and Followership
저자
김미경
발행일
2012-09
저널명
패션 비즈니스
16
4
페이지
64 ~ 74