ScholarWorks@숙명여자대학교

초록

This study tried to find a reason why Korean ICT firms could not grow as a global firm from the Chinese ICT firms that were growing into the globa l firm with US which already grew as a global company. This study applied the Ontology concept for the stereoty ped comparative analysis of each bu siness model and used 9 building blo cks as the study protocol. As a result of comparative analysis, Korean ICT firms were insufficient in 6 building bl ocks among 9 ones compared to the US and Chinese ICT firms, and it was confirmed China was growing in a si milar form to US. Insufficient 6 building blocks were customer segments, val ue propositions, customer relationshi ps, revenue streams, key activities, a nd key partnerships. The main differe nce of them is the formation of the platform business and the expansion of the business area. Most US ICT firms are controlling the distributive st ructure and are planning to expand the business area through the partne rship, acquisition, and merger. Also, they tried to build the ecosystem.

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