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초록
The purpose of this study was to examine the differences in the evaluation of international travelers’ experience based on their origin of country. Foreign visitors from seven countries were asked the four product evaluation variables (perceived service quality, perceived value, level of satisfaction, and revisit intention) after visiting Hong Kong. The relationship among the four product evaluation variables was significant and there were significant differences among foreign travelers based on their country of origin. In sum, visitors from Western countries inclined to evaluate their experience higher than those from Eastern countries. However, the relative significance of evaluation was not consistent across countries.
키워드
국제관광객; 문화적 차이; 만족도; 가치; 서비스 질; 재방문; International Traveler; Origin of Country; Cultural Difference; Level of Satisfaction; Perceived Value; Perceived Service Quality; Revisit Intention
- 제목
- 관광목적지에 있어서 국제관광객의 평가 비교분석
- 제목 (타언어)
- A Comparative Analysis of International Travelers’ Perception toward Tourism Destination on Four Product Evaluation
- 저자
- 김시형
- 발행일
- 2011-12
- 저널명
- 관광연구논총
- 권
- 23
- 호
- 3
- 페이지
- 261 ~ 281